A successful small business must master many different aspects of business, including finance, human resources, and marketing. While all these areas are important to your success, it’s the last one on that list that we want to focus on in this article: how to do effective search engine optimization (SEO) for your website. Whether you’re just starting and looking to get your first few customers or you already have hundreds or thousands of customers, you should have an effective SEO strategy in place to help you keep growing and attracting new clients online.
1) Begin with your Title
One of the most important aspects of SEO is your website’s title. Your title should reflect your brand and the keywords you want to rank for. Including your target keyword in your title is a great way to tell both Google and customers about your website. Remember to keep your titles short, descriptive, and interesting so that people will want to click on them. Finally, don’t forget to include call-to-actions in your title tags so that people know what they should do once they land on your website. The next best thing you can do for SEO small business is to optimize your website copy. Your copy must provide informative content that keeps readers interested and engaged in generating conversions or maintaining their attention long enough to bounce back out.
2) Choose Keywords Carefully
Keywords are the foundation of any good SEO strategy. If you want your small business website to rank in Google, you need to choose your keywords carefully. A keyword is a word or phrase that represents the content on your site. When people search for products or services online, they type in keywords related to their search and select from the results on their screen. To optimize your site for success, make sure that all of the words on your pages match those that searchers are typing into Google when they look for something like what you offer. The more accurately you match their language with your content, the higher your chance of ranking higher than competitors who might not pay as much attention to this detail. Enterprise SEO optimization experts can also help with these details, so it’s worth looking into this option if you don’t have time or expertise.
3) Create a Longer Description
Any SEO strategy must include a description text. Optimizing your description text can improve your website’s visibility and organic search ranking. Creating a description 2-3 sentences long will give searchers a better idea of what to expect when they visit your site. The shorter the description, the less likely it will be visible in search results. Include keywords in the first sentence and ensure that each sentence follows with a topic sentence and supporting details.
4) Write Unique Content
Creating content unique to your website as part of SEO is important. Your content should be keyword-rich and informative without being stuffed with keywords. In addition, your content should be updated regularly to ensure that it remains relevant to your audience. Finally, you should ensure that your site is optimized for mobile devices. Mobile optimization ensures that the site loads quickly on a phone or tablet and does not sacrifice quality or usability.
5) Include Images, Videos, and Links
By incorporating images, videos, and links on your small business website, you’ll have a better chance of ranking high in search engine results. It’s important to use relevant keywords while adding content to the page. Add captions and titles that are descriptive of the contents in the images or video to help increase visibility and make sure to link them with other related pages on your site. When using social media sites like Facebook, Twitter, Instagram and YouTube, be mindful of what type of posts you share because these sites can easily rank high in Google searches.