Mirror mirror on the wall, who is the fairest one of all? SEO on-page optimization basics

Mirror mirror on the wall, who is the fairest one of all? SEO on-page optimization basics
It takes approx. 6 minutes to read this article

By now, you’ve heard that search engine optimization, or SEO, has an impact on your business’s online presence and overall search ranking—and it’s essential to take these factors into consideration if you want people to find your business via Google, and other search engines. But what does that mean, exactly? How can you optimize your website for better rankings? And how does this affect your business in the long run? Let’s find out together. 

The beauty of Search Engine Optimization

SEO is the process of improving the visibility and ranking of a website or web page in search engine results pages. The higher a website or web page ranks, the more likely it is to be visited by internet users. So? Better conversions, clicks, traffic, and sales. 

Optimization takes place on two levels: on-page and off-page. The first concerns the structure of the website from the technical side, where each element is also a ranking factor for the search engine and has an impact on the user experience. The second type concerns issues related to authority, recognition, and trust. First of all, we are talking about broadly understood link building. Today we will find out how important it is to optimize the kitchen side. However, if you are not sure about doing it alone check Cork SEO agency.

About what you can not forget?

If you want your website to rank well in search engine results pages, on-page optimization is essential. By optimizing your webpages – that is, by making sure they are relevant, keyword-rich, and user-friendly – you can signal to search engines that your site is worth displaying near the top of the SERPs. And the higher your site ranks, the more traffic you’re likely to get.

Meta title 

It tells search engines what your page is about, and it appears in the search engine results pages. Include keywords in your meta title if they are relevant and not overly repetitive, but don’t go overboard with them either, you want it to be understood when someone looks at it. The key to a good meta title is that it should catch people’s attention and have some relevance to what they are searching for.

Meta description 

One of the easiest ways to optimize your meta descriptions is by including a call-to-action that tells users what they can expect if they visit your page. Including keywords and phrases that people might be searching for in these three lines will help improve your rankings even more.


They help search engines understand the structure of your page and its content, and also give readers an easy way to navigate your page and find the information they’re looking for. Using the right keywords in your headings can also help improve your rankings in search results.

URL and anchor text

The next step is creating a friendly URL structure. This means using keywords in your address that will help Google understand what your page is about. Additionally, your URLs should be short and easy to remember. Forget about unnecessary spaces, capital letters, numbers and diacritics.


Keywords are terms or phrases that potential customers are searching for in Google. If you choose the right keywords, your website will appear as a top result when people search for those terms. This can result in more traffic to your site, and ultimately, more customers. The most important thing is to use the keywords strategically – try not to put them all over the page because they may look spammy.

Image tags

Alt tags are an opportunity to tell search engines what your images are about, which can help with the rankings in some cases. Google Images is a great example of this – when you upload a photo, it automatically pulls up keywords that might be relevant to that image. So adding alt tags helps Google find more information on the page and rank it higher in their results pages. When writing alt tags, keep them brief and use keywords that would be relevant to someone searching for the content of your image or page.

Internal linking

By linking to other pages on your website, you can help search engines understand the structure of your site and which pages are most important. This can lead to better crawling and indexing, which can ultimately improve your rankings. There are two types of internal links: navigation links and contextual links. Navigation links link to pages in the same category as a given page. Contextual links link from one content area to another, such as from an “About Us” page to a “Contact Us” page.

Sitemap.xml and robot.txt file

A sitemap is important because it helps search engines index your website more effectively. It also allows you to specify the importance of each page on your site, which can influence your rankings. Plus, it makes it easier for users to find the information they need on your website. Howeverm, to manage robot traffic, a text file is needed to tell you which pages are to be visited and which not. Using the dofollow and nofollow tags, we can determine the value of individual addresses and control the quality of content on the website.

Rich snippets

These are visible information boxes that include a title, a link to the source content, and some related images or videos. Rich snippets show up when users search for content based on certain keywords. Google uses rich snippets as an indicator of quality content and a sign that it can be trusted. Using this technique will improve rankings and boost traffic from Google searches as well as from other sources like social media posts and articles written about the page’s topic.

Wrapping up

As you can see, on-page SEO is essential for helping your website rank higher on search engine results pages. By optimizing your webpages using the tips and techniques discussed in this blog post, you can help ensure that your website is as visible as possible to potential customers.  But before we get into that, let’s first understand what on-page optimization is. Next step, for professionals is to find good SEO Wicklow agency, to do it even better.


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