No matter how good your content is, if no one sees it, you’re never going to get the traffic you need to turn your site into a money-making machine. That’s why link building is so crucial to search engine optimization. This post will help you learn all about the most basic link building strategies that are out there and the different types of links that you can focus on. Stand out from the crowd!
Understanding optimization and positioning
SEO (Search Engine Optimization) is a service that improves your website’s visibility in search engine rankings by increasing the number of visitors to your site and utilizing social media to broaden your reach. The focus is on bringing new customers, not driving traffic from those who have already been converted.
What is link building?
When a reader clicks on a link in your content, they are taken to another page on the web that you have linked to. Think of it as an automatic email reply saying this is where I sent them. Links allow readers instant access and make the web more interactive for users who may not be ready for a lengthy journey through hundreds of links on one page.
Link building is a process that helps your site rank higher in search engine results. Search engines take into account the number of backlinks pointing to your site when they rank pages on their page, so the more links you have, the higher up on the list your site will be. This can help generate more organic traffic and improve your website’s ranking with Google.
Why do you need backlinks?
Search engines like Google use backlinks as a signal of relevance. Essentially, the more links you have that point to your site, the higher its position in the search results will be. This means two things. First, if your site has great content but is largely unknown, building links can help put it on the map. Second, if your site already has a lot of attention and traffic but ranks low in search results, linking up with other sites with similarly good reputations will help bring you up in rankings.
How you can get them?
Publish quality content
We live in a digital world, and content is king. Gone are the days of pushing out mediocre blogs and articles that add little or no value. These days, Google has upped its game when it comes to analyzing the quality of your site’s content. In order for your blog posts to rank well in search engines like Google, you need high-quality content that will attract links and shares from other sites with higher authority.
Foucs on two kind of content. Evergreen content is content that remains relevant, useful, and up-to-date on the web even months or years after its original publication date. Once your website has a few pages of evergreen content, search engines will see your site as more authoritative and credible in response to user searches. Creating evergreen content for your website can also help with Google rankings when it updates its index.
Also, every single day, you need to put out fresh content. Not just any content, mind you, but high-quality content that people will want to read. One of the best ways you can do this is by keeping your blog posts short and up-to-date – not too long and detailed. You need readers who come back for more because if they are satisfied with what they have read so far then they’ll keep coming back for more!
Invest time in guest posting
Guest posting is one of the best and most overlooked ways to develop links for your site. If you want an easy way to get more traffic, try guest posting on another website. Some sites even allow you to post more than once a month, which is something that can work well for bloggers who don’t want their content schedule clogged up with writing posts all the time. The key is to use your own voice, so be sure not to copy-paste any other blogger’s words.
Use social media platforms
Beyond implementing link building strategies on your website, use social media platforms to your advantage. Social media is a great way of connecting with people who have similar interests and getting the word out about what you’re doing online. Posting interesting content and engaging in conversations will help make new connections that can lead to mutually beneficial relationships down the line. These relationships could even result in more links for your site, as other bloggers may want to promote your site in exchange for linking back to their own site as well.
Use local business listings
Take a few minutes to run a quick online search for your business name and the keywords you want your site to rank for. It can be easy to forget about some of the obvious places where links from high quality, authoritative websites would be beneficial, such as local business listings. Make sure you register on Google My Business and list your address, phone number, hours of operation, website link and more.
Generate new leads with (local) events
Events are a great way to get your name out there in the community. Events can range from anything, including debates, town hall meetings, networking meetups and seminars. People who attend these events will be more inclined to buy into what you’re selling when they know more about your company and what it offers. Also, if people have questions for you or want to talk about something that was discussed at the event, they’ll be much more likely to contact you if they have your card on hand.
Link building is a time-consuming process that can take weeks or months. You can always give up and hope for organic links, but if you’re using these five strategies, you’ll be in a better position to rank your content on the first page of Google in no time. It’s hard to start link building when you don’t know where to start.
A team of SEO marketing Tauranga experts is much more likely to have the experience and expertise necessary for boosting your search engine rankings than you would be on your own. If you’re looking for an expert, find a search engine optimization agency with reviews that show that they’re capable of producing quality work in this area.
Main photo: Anna Shvets/pexels.com